Genetic testing is typically left in the medical realm: Veritas Genetics wanted to bring it into the consumer space.
The first company to offer full genome sequencing for under $1k, Veritas Genetics wanted to lead the industry with a lifestyle app and move away from the sterile, medical brand of most genetic testing companies.
The main user workflows and functionality were planned at the beginning of the project. We explored the information that would be available to users and how to best present it.
Veritas wanted to explore an energetic identity reminiscent of fitness and lifestyle companies. The visual brand need to also convey high-end product, and be flexible enough to present both serious medical information and lighter, interesting factoids.
